Walmart Wines

BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to sample a new discount item, Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine,said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I., "There is wine in a box that people are willing to buy," she said. "The right name is important."
The top 15 suggested names for Wal-Mart Wine:
15. Box O' Grapes 14. Chateau Traileur Doublewide 13. White Trashfindel 12. Big Red Gulp 11. Grape Expectations 10. Domaine Wal-Mart "Merde du Pays" 9. NASCARbernet 8. Chef Boyardeaux 7. Peanut Noir 6. Blue Light Special Nun 5. Chateau des Moines 4. Martha Stewart's Sour Grapes 3. I Can't Believe It's Not Vinegar! 2. World Championship Wriesling
and the number 1 name for Wal-Mart Wine
1. Nasti Spumante