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Tuesday, April 24, 2007

Why Is It Called Scotch Tape?


SCOTCH TAPE
Believe it or not, the sticky stuff gets its name from an ethnic slur. When two-toned paint jobs became popular in the 1920s, Detroit carmakers asked the 3M Company for an alternative to masking tape that would provide a smooth, sharp edge where the two colors met. 3M came up with 2-inch wide cellophane tape, but auto companies said it was too expensive. So 3M lowered the price by only applying adhesive along the sides of the strip. That caused a problem: the new tape didn’t stick—and company painters complained to the 3M salesman, “Take this tape back to your stingy ‘Scotch’ bosses and tell them to put more adhesive on it!” The name—and the new tape—stuck.

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